We use automated decision-making, including profiling. Automated decision-making is decision-making by technological means (i.e. by a machine) without human involvement. Profiling is any form of automated processing of your information to evaluate personal aspects about you, in particular to analyse or predict things like your performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
We automate some of our decision-making and profiling functions in order to improve the efficiency of our business, to expedite the delivery of any orders placed by you, to improve the consistency with which we deliver our products or services, to reduce our administrative costs, to update our records, to organise our customer database to improve the services we offer you, to monitor your interaction with our business and to evaluate the viability of any orders placed by you.
Your information will be used by these systems to determine how we interact with you, and also to collect aggregate anonymised data relating to our collective customer base. This is significant because the outcome of your interactions with us will be based on the information you provide to us (and information we receive from third parties) and not the choices of any individual.
You have the right to request that we do not use automated decision-making in relation to your information by emailing us at [email protected].